Here are 9 contemporary examples of company logos and the meanings behind them:

1. Amazon

The arrow which appears like a smiley face in the Amazon’s logo is not the only meaning. It is also a way to represent the wide array of retail items, from A to Z.

2. Apple

The Apple logo is inspired from the story of Adam and Eve in the Bible. The bitten apple illustrates the fruit from the “Tree of Knowledge”.

3. Google

Ever notice how the Google logo has four primary colors in a row? This is intentional. Google wanted to show that they don’t play by the rule. To do that, they just used simple letters and colors.

4. FedEx

It is not easy to detect what could be hidden within the logo of FedEx. But when you look closely at the space between the ‘E’ and ‘X’ in the orange part, you will notice an arrow pointing forward. This arrow represents moving forward toward to the future.

5. IBM

The logo of IBM has a hidden message hidden in the big blue corporate logo. The white lines passing through look like the equal sign in the lower right corner, in order to represent equality.

6. Audi

Many people wonder what the 4 circles in the Audi logo could possibly mean. In fact, they represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

7. Pepsi

In 2008, Pepsi spent $1 million to pay Arnell Associates to come up with the new logo. According to Arnell’s document, the Pepsi logo draws on Feng shui, the Renaissance, the Earth’s Geodynamo, the theory of relativity, the universe, and more.

8. BMW

BMW’s logo is a tribute to the company’s history in aviation. The blue part represents the sky to imply the company’s role of building aircraft engines during World War II.

9. Mercedes-Benz

Mercedes’ tri-star symbolizes the company’s dominance over land, sea and air.